Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala ka Luo Heng

Moralo oa Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala ka Luo Heng ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala

ka Luo Heng

Moreki: Laboratory and Hopeful

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

19,152

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #133947

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala

Guizhou Moutai Maoyuan Jiu ke moralo oa ho paka joala ba Chaena. Botlolo e entsoe ka khalase ka mokhoa oa sandblasting le letshwao le hatisitsoeng la khauta e pinki. Molala o phethetsoe ka mokhoa oa ho fafatsa tshepe, 'me hodimo ha sekoahelo ho hatisitsoe khalase e ekisitsoeng. Lebokose la kantle le sebedisa hot stamping le ho hatisa. Botala bo botsho le khauta li theha morero oa mmala o ka sehloohong. Litšoantšo tsa maqhubu li supa Nokeng ea Chishui e sebedisitsoeng tlhahisong, athe modimotsana ea fofang sekoahelong le mohololi o nang le makala a paene molaleng li latela litšoantšo tsa setso tsa Chaena.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Guizhou Moutai Maoyuan Jiu Liquor Packaging: Ho Paka Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Boholo le Phuthelo: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Lithegi: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Theknoloji ya Tlhahiso: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Phephetso ya Moralo: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Dipatlisiso: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Kgothaletso: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Nako ya Projeke: The project started in November 2019 in Jiangxi and finished.
Tsamaiso ya Mosebetsi: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Litho tsa Sehlopha: Luo Heng
Litlotla tsa Setshwantsho: Luo Heng