Dragon Boat Festival Packaging Lebokose la Mpho ka ShenZhen XiShang Boutique Packing Co., Ltd

Moralo oa Dragon Boat Festival Packaging Lebokose la Mpho ka ShenZhen XiShang Boutique Packing Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Dragon Boat Festival Packaging Lebokose la Mpho

ka ShenZhen XiShang Boutique Packing Co., Ltd

Moreki: ShenZhen XiShang Boutique Packing Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

28,601

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134172

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dragon Boat Festival Packaging Lebokose la Mpho

Pak(o) ea Mokete oa Dragon Boat ke lebokose la mpho le entsoeng bakeng sa Mokete oa Sechaena oa Dragon Boat. Lebokose le kantle le entsoe sebopeho sa drakone, ka makhasi a mugwort a hlophisang 'mele mme litlhaku tsa makhasi a lehlaka li theha mekhahlelo. Lebokose le ka hare le bontša lidrakone tse peli tse tšoereng zongzi, e leng letšoao le bolelang lehlohonolo le habeli setso sa Sechaena. Ha sekoahelo se phahamisoa, mahlakore a mane a lebokose le ka hare a ipulela ka matla a khoheli, joalo ka lesela le phahamang. Lebokose le entsoe ka pampiri e sireletsang tikoloho ka ho betla ha pampiri ha meralo e meraro le khatabotse e nang le mekhahlelo. Moralo o fetisa litakatso tsa bophelo bo botle le lehlohonolo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Dragon Boat Festival Packaging Lebokose la Mpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Dragon Boat Festival Packaging Lebokose la Mpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dragon Boat Festival Packaging Lebokose la Mpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Boholo le Phuthelo: 475mm X 213mm X 130mm
Theknoloji ya Tlhahiso: Eco-friendly paper and 3D paper carving techniques
Phephetso ya Moralo: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Dipatlisiso: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Kgothaletso: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Nako ya Projeke: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Tsamaiso ya Mosebetsi: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Litho tsa Sehlopha: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu