Johnnie Walker Limited Edition Sephutheloana sa Mpho ka Ofen Hu

Moralo oa Johnnie Walker Limited Edition Sephutheloana sa Mpho ka Ofen Hu ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2022

Johnnie Walker Limited Edition Sephutheloana sa Mpho

ka Ofen Hu

Moreki: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

58,010

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #138822

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Johnnie Walker Limited Edition Sephutheloana sa Mpho

Johnnie Walker Limited Edition ke moralo oa sephutheloana sa mpho bakeng sa botlolo ea whisky e ileng ea lokolloa bakeng sa Mokete oa Mid-Autumn Chaena. Mokete oa Mid-Autumn ke nako ea bohlokoa ea kopano ea lelapa, kahoo lihlooho tsa ona ke lehae, kopano le maikutlo. Moralo ona o susumetsoa ke mamati le lifensetere tsa meaho ea setso ea Sechaena. Lebokose le ka ntle le buleha joaloka lemati le habeli, le koaloa ke konopo ea makenete bohareng, 'me le senola botlolo e ka hare. Ho bontšoa li-orchid, lirurubele le maru a lehlohonolo. Ho sebelisitsoe ho khabisa ka khauta le ho seha ka laser lebokoseng, 'me ho sebelisitsoe sandblasting botlolong.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Johnnie Walker Limited Edition Sephutheloana sa Mpho ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Johnnie Walker Limited Edition Sephutheloana sa Mpho e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Johnnie Walker Limited Edition Sephutheloana sa Mpho e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Boholo le Phuthelo: Length 15cm width 11.5cm height 36cm
Lithegi: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Theknoloji ya Tlhahiso: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Phephetso ya Moralo: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Dipatlisiso: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Kgothaletso: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Nako ya Projeke: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Tsamaiso ya Mosebetsi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Litho tsa Sehlopha: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Litlotla tsa Setshwantsho: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd