Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ka Pilotfisch GmbH and Co. KG

Moralo oa Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ka Pilotfisch GmbH and Co. KG ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

SileveraPapatso· 2022

Buddy Workwear Boitsebiso ba Letshwao la Kgwebo

ka Pilotfisch GmbH and Co. KG

Moreki: Buddy Workwear Manufaktur

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Papatso

48,608

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #140102

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Buddy Workwear Boitsebiso ba Letshwao la Kgwebo

Buddy Workwear ke boitsebiso ba letshwao le hlahisitsweng bakeng sa mohlahisi wa diaparo tsa mosebetsi Jeremane. Lebitso Buddy le theha motheo wa boitsebiso mme le tswa lebitsong la kgale la khamphani. Boblue bo lefifi bo sebetsa jwaloka mmala o ka sehloohong mme bo etsa hore dihlahiswa le dinepe di hlahelle, ha boblue bo bobebe bo sebediswa jwaloka mmala wa ho kgetholla le ho totobatsa. Mebala e mmedi ena e tlatsana jwaloka metswalle. Mongolo o hlakileng le mantswe a bonolo di tshehetsa boitshwaro bo tobileng ba letshwao lena. Boitsebiso bona bo sebediswa dibukaneng tse hatisitsweng, sebakeng sa marang-rang, video le letsholong la mecha ya diphatlalatso ya setjhaba.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Buddy Workwear Boitsebiso ba Letshwao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Boholo le Phuthelo: Brochures DIN A4
Lithegi: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Theknoloji ya Tlhahiso: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Phephetso ya Moralo: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Dipatlisiso: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Kgothaletso: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Nako ya Projeke: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Tsamaiso ya Mosebetsi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Litho tsa Sehlopha: Pilotfisch GmbH & Co. KG
Litlotla tsa Setshwantsho: Photography: Fotografie Witte Wattendorff GmbH, Münster