Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu ka Yanhui Zhang

Moralo oa Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu ka Yanhui Zhang ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu

ka Yanhui Zhang

Moreki: Wuhan Pufine Creative Technology Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141115

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu

Buka e Ngoliloeng: Gui Ba Fang ke moralo oa sehlopha bakeng sa moqhaka oa baijiu oa Sechaena. Moralo ona o thehiloe holim'a bonono le nalane ea Puso ea Tang. Sehlooho se hlohlelletsoa ke pale ea moemphera oa Tang ha a amohela baeti ba tsoang linaheng tse ngata. Mekhoa ea khale ea mongolo oa boitlhamo, ho seha litiiso le meifo ea Dunhuang e sebelisoa lebokoseng la mpho le lebotlolong. Lebotlolo la letsopa le nang le mahlakore a robeli le bontsha kamohelo e tsoang mahlakoreng ohle. Ka hare ho lebokose, setshoantsho se bontsha moemphera a phatlalatsa baeti. Lebokose le lebotlolo li ka bolokoa le ho sebelisoa hape joalo ka lintho tsa khabo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Gui Ba Fang Sesebelisong sa Sehlopha sa Baijiu e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Boholo le Phuthelo: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Lithegi: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Theknoloji ya Tlhahiso: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Phephetso ya Moralo: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Dipatlisiso: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Kgothaletso: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Nako ya Projeke: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Tsamaiso ya Mosebetsi: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Litho tsa Sehlopha: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Litlotla tsa Setshwantsho: Zhang Yanhui
Zhang Xintong
Wang shijie