Wan Shan Jiu 5696 Sephutheloana sa Baijiu ka Zhang Yanhui

Moralo oa Wan Shan Jiu 5696 Sephutheloana sa Baijiu ka Zhang Yanhui ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2023

Wan Shan Jiu 5696 Sephutheloana sa Baijiu

ka Zhang Yanhui

Moreki: Wuhan Pufine Creative Technology Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

25,798

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141116

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wan Shan Jiu 5696 Sephutheloana sa Baijiu

Wan Shan Jiu 5696 ke moralo oa sephutheloana sa Baijiu ea boemo bo holimo ea China e reretsoeng 'maraka oa machaba. Botlolo e na le sebopeho sa likhutlo-tharo se tiileng le se tsitsitseng. Sebopeho sa likhutlo-tharo se kopanya lintlha tsa mokhabiso tsa meaho ea khale ea bophirimela le khopolo ea bochabela ea hore boraro bo hlahisa lintho tsohle tsa lefatše. Litšoantšo tse betliloeng tsa boraro-bo-bong tsa libaka tse tummeng tsa lefatše li pota-potile botlolo 'me li fana ka maikutlo a leeto ho pota lefatše. Letšoao la tšepe le betliloeng le tšoaea boleng ba sehlahisoa. Lebokose la mpho le botlolo li ka bolokoa 'me tsa bontšoa ka bobeli.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Wan Shan Jiu 5696 Sephutheloana sa Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wan Shan Jiu 5696 Sephutheloana sa Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wan Shan Jiu 5696 Sephutheloana sa Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Boholo le Phuthelo: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Lithegi: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Theknoloji ya Tlhahiso: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Phephetso ya Moralo: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Dipatlisiso: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Kgothaletso: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Nako ya Projeke: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Tsamaiso ya Mosebetsi: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Litho tsa Sehlopha: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Litlotla tsa Setshwantsho: Xiang Shasha
Wang shijie