Alfa Honey Sephutheloana ka Antonia Skaraki

Moralo oa Alfa Honey Sephutheloana ka Antonia Skaraki ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Alfa Honey Sephutheloana

ka Antonia Skaraki

Moreki: Fragiadakis

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,455

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141267

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Alfa Honey Sephutheloana

Lelapa la Fragiadakis le fetola tsebo le lerato la bona la notshi hore e be boiphihlelo ba Alpha. Ke seo tlhaho e se fanang, hore batho ba qale secha! Ho alfabete ya Segerika, "Alpha" ke lengolo la pele le tšoantšo ya pele ya puisano. Ka ho tsotella diponagalo tse ikhethang tsa sehlahiswa, moralo o etswa bonolo kamoo ho ka kgonehang, ho lumella notshi hore e bue ka yona. Ka pitsa ya khalase e hlakileng le mongolo o ngotsweng ka letsoho, o tshwana le notshi e tolang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Alfa Honey Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Alfa Honey Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Alfa Honey Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Lithegi: Packaging design, honey
Phephetso ya Moralo: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Kgothaletso: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Nako ya Projeke: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Litho tsa Sehlopha: creative director: Antonia Skaraki
art director: Andreas Deskas