Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen ka Jessica Yang - WeBranding Global

Moralo oa Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen ka Jessica Yang - WeBranding Global ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen

ka Jessica Yang - WeBranding Global

Moreki: WeBranding Global

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141987

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen

Mongolo oa Buka: Heivy ke moralo oa sepakete le boitsebiso ba k'horanta bakeng sa mola oa lino tsa collagen e metsi. Mola ona o kenyelletsa lihlahisoa tse hlano tse bitsoang Lullaby, Uplift, Revive, Fortify le Protect. Botlolo e 'ngoe le e 'ngoe e sebelisa mebala le mekhoa ea eona ho bontša tatso e fapaneng, ha moralo o arolelanoang o boloka mola ohle o kopantsoe. Lino tsena li fanoa ka libotlolo tsa khalase tse lekantsoeng 35 ka 35 ka 107 milimithara, tse entsoeng ka thepa e ka sebelisoang hape ka botlalo. Sepheo sa moralo ke ho fa k'horanta molaetsa o hlakileng le o tsitsitseng oa bophelo bo botle le matla.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Heivy Mosebetsi oa Mantlha: Sepakete sa Seno sa Collagen e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Boholo le Phuthelo: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Lithegi: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Theknoloji ya Tlhahiso: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Phephetso ya Moralo: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Dipatlisiso: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Kgothaletso: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Nako ya Projeke: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Tsamaiso ya Mosebetsi: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Litho tsa Sehlopha: Creative Director: Jessica Yang
WBG Creative Team