Moralo oa Guo Nian Hao 包装 ka Xiaohongshu ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2023

Guo Nian Hao 包装

ka Xiaohongshu

Moreki: Xiaohongshu

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

10,869

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142120

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Guo Nian Hao 包装

Lebokose la limpho la Xiaohongshu's 2022 la Selemo se Secha le tsoa tšōmong e mabapi le Mokete oa Selemo. Ho tsoela pele ka moetlo oa baholo-holo, Xiaohongshu o lokiselitse sehlopha se fapaneng sa Leseli, Molumo, le Bofubelu. Limpho tsena li kenyelletsa lebone la bosiu ba kampong, Halli Galli, lienfelopo tse khubelu, le buka e khubelu ea almanaka e emelang Xiaohongshu. Lebokose lena la limpho le kopanya lipale tsa tšōmo le mefuta e meraro ea limpho, ho hlahisa mokhoa o mocha oa moralo ho tsoa moetlong oa setso. E tšepa ho hlahisa litakatso tse ntle bakeng sa Selemo se Secha sa Chaena le ho fetisetsa lefa la setso ho moloko o mocha.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Guo Nian Hao 包装 ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Guo Nian Hao 包装 e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Guo Nian Hao 包装 e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Boholo le Phuthelo: Width 345mm* Depth 285mm* Height 100mm
Lithegi: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Theknoloji ya Tlhahiso: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Phephetso ya Moralo: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Dipatlisiso: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Kgothaletso: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Nako ya Projeke: The project was launched in Shanghai in JAN 2022.
Tsamaiso ya Mosebetsi: Gifts could only be found after tearing off the riddle sealed on the cover.
Litho tsa Sehlopha: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Litlotla tsa Setshwantsho: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu