China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka ka Shenzhen Scene Aesthetic Design Co., Ltd

Moralo oa China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka ka Shenzhen Scene Aesthetic Design Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

TšepeKa Hare· 2023

China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka

ka Shenzhen Scene Aesthetic Design Co., Ltd

Moreki: China Merchants Bank

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Ka Hare

13,155

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142304

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka

Mongolo oa Buka: China Merchants ke moralo oa kahare oa lekala la banka o phethiloeng Shenzhen, China. Sebaka sa limithara tse lisekoere tse 870 se arotsoe libakeng tsa mosebetsi bakeng sa kamohelo ea khoebo, ho leta le boithabiso, tsohle li tsoa sebakeng se seholo sa phomolo se kopantsoeng se seholo. Sekoere, e leng sebopeho se sebelisoang bakeng sa lifensetere kahong ea khale ea Sechaena, se nkiloe joalo ka botebo ba pono ho bontsha botsitso le bobebe. Lehong, letlalo, khalase le mabone a mocheso oa 'mala oa 5500K li kopantsoe le meeli e ntsho le mebala ea khoebo ho theha maemo a khutsitseng. Lekala le rerilwe ho ba sebaka sa botsoalle ba letsatsi le letsatsi le phomolo.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, China Merchants Tshebetso ea Sehlooho: Moralo oa Kahare oa Lekala la Banka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Boholo le Phuthelo: 870㎡
Lithegi: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Theknoloji ya Tlhahiso: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Phephetso ya Moralo: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Dipatlisiso: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Kgothaletso: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Nako ya Projeke: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Tsamaiso ya Mosebetsi: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Litho tsa Sehlopha: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang