Snow Draft Beer Sephuthelo sa Biri ka China Resources Snow Breweries Ltd.

Moralo oa Snow Draft Beer Sephuthelo sa Biri ka China Resources Snow Breweries Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2023

Snow Draft Beer Sephuthelo sa Biri

ka China Resources Snow Breweries Ltd.

Moreki: China Resources Snow Breweries

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

54,813

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #144347

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Snow Draft Beer Sephuthelo sa Biri

Snow Draft Beer ke letoto la liphuthelo bakeng sa biri ea draft ea malt e hloekileng, e hlahisoang e le lekotikoti la aluminium le botlolo ea khalase. Moralo o latela mokhoa oa minimalist 'me o sebelisa botala ba aurora le bosoeu bo hloekileng e le mebala ea sehlooho. Litšoantšo tsa mela tsa malt, hops le maqhubu a metsi li supa metsoako e meraro ea ho rita biri. Botlolo ea khalase e patisitsoe hanyane lethekeng bakeng sa ho tšoara ho phutholohileng 'me e ngotsoe ka mongolo o phahamisitsoeng oa litlhaku tsa mongolo oa letsoho oa China o bolelang hloekileng le draft. Botlolo e tšoara 460 ml 'me lekotikoti le tšoara 500 ml. Moralo o kopaneng o reretsoe ho fetisa bohloeki le tatso e foreshe.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Snow Draft Beer Sephuthelo sa Biri ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Snow Draft Beer Sephuthelo sa Biri e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Snow Draft Beer Sephuthelo sa Biri e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Boholo le Phuthelo: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Lithegi: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Theknoloji ya Tlhahiso: aluminum can and glass bottle
Phephetso ya Moralo: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Dipatlisiso: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Kgothaletso: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Nako ya Projeke: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Tsamaiso ya Mosebetsi: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Litho tsa Sehlopha: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess