Huanghelou Sephutheloana Sa Biri ka Jin Zhang

Moralo oa Huanghelou Sephutheloana Sa Biri ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Huanghelou Sephutheloana Sa Biri

ka Jin Zhang

Moreki: Huanghelou

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,633

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #144959

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Huanghelou Sephutheloana Sa Biri

Yellow Crane Tower ke moaho o tummeng ka ho fetesisa oa nalane Wuhan, China. Letoto lena la biri ke makotikoti a setšoantšo sa toropo a hlahisitsoeng ke Yellow Crane Tower. Ba khothaletsa Wuhan ho motho e mong le e mong ka biri, sehlahisoa sa letsatsi le letsatsi sa bareki. 'Me ka tšebeliso ea botala, e emelang matla le bophelo bo botle, le bopherese bo makatsang, ho bontša katleho ea motse ho tloha motšehare ho ea bosiu. Mabapi le khetho ea likarolo, moqapi o batlile likarolo tse emelang ka ho fetesisa libakeng tse fapaneng tsa toropo ho hlalosa, mme a eketsa litšoantšo tsa libapali ho etsa hore bophelo bohle bo phele le ho ba haufi le bareki.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Huanghelou Sephutheloana Sa Biri ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Huanghelou Sephutheloana Sa Biri e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Huanghelou Sephutheloana Sa Biri e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Boholo le Phuthelo: Width 65mm x Depth 65mm x Height 115mm
Lithegi: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Theknoloji ya Tlhahiso: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Phephetso ya Moralo: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Dipatlisiso: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Kgothaletso: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Nako ya Projeke: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Tsamaiso ya Mosebetsi: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Diphatente: The intellectual property/patents/copyrights belongs to Yellow Crane Tower