Liang Bai Kai Sephutheloana sa Metsi a ho Noa ka Tiger Pan

Moralo oa Liang Bai Kai Sephutheloana sa Metsi a ho Noa ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

PlatinamoPhuthelo· 2023

Liang Bai Kai Sephutheloana sa Metsi a ho Noa

ka Tiger Pan

Moreki: Jinmailang Beverage Co., Ltd

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo

415,218

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #145406

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Liang Bai Kai Sephutheloana sa Metsi a ho Noa

Liang Bai Kai ke botlolo ea khalase e etselitsoeng metsi a belisitsoeng a photisitsoeng bakeng sa ho noa. Lebitso lena le bolela metsi a belisitsoeng a seng a pholile, e leng seno se 'nileng sa tloaeleha ka nako e telele Chaena. Botlolo ena ha e na leibole. Ho e-na le hoo, mosebetsi oa bonono o tsoang setšoantšong sa mehleng ea borena ba Song se bitsoang Riverside Scene from Tsingming o pentiloe bocha 'me o behiloe khalaseng ka mokhoa oa khatiso ea phetiso ea mocheso. Setšoantšo sena se arotsoe ho libotlolo tse leshome le metso e 'meli, tse emelang lihora tse leshome le metso e 'meli tsa setso. Bokantle ba khalase bo eketsa ho benya le sebopeho se utloahalang ha bo angoa. Botlolo ka 'ngoe e lekana limilimithara tse 313 ka bophahamo le limilimithara tse 76.5 ka bophara.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Liang Bai Kai Sephutheloana sa Metsi a ho Noa ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Liang Bai Kai Sephutheloana sa Metsi a ho Noa e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Liang Bai Kai Sephutheloana sa Metsi a ho Noa ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Boholo le Phuthelo: height 313mm x diameter 76.5mm
Lithegi: water, Chinese water, bottle, package, label-less
Theknoloji ya Tlhahiso: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Phephetso ya Moralo: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Dipatlisiso: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Kgothaletso: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Nako ya Projeke: The project lasts 5 months, designed in Shenzhen.
Tsamaiso ya Mosebetsi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Litho tsa Sehlopha: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Litlotla tsa Setshwantsho: Tiger Pan