Dedao Focus7 Mosebetsi wa Sehlooho: eReader ka William Volcoff and Yawei Zhang

Moralo oa Dedao Focus7 Mosebetsi wa Sehlooho: eReader ka William Volcoff and Yawei Zhang ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Disebediswa tsa Dijithale le Elektroniki.

BoronseElektroniki ya Bareki· 2023

Dedao Focus7 Mosebetsi wa Sehlooho: eReader

ka William Volcoff and Yawei Zhang

Moreki: Dedao (Tianjin) Culture & Communication Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Elektroniki ya Bareki

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #145505

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dedao Focus7 Mosebetsi wa Sehlooho: eReader

Sengoloa sa Buka: Dedao Focus7 ke eReader e entsoeng bakeng sa babadi ba ratang boikutlo ba buka e hatisitsoeng. Foreme e entsoe ka motsoako oa aluminium o bopiloeng ka CNC machining, 'me bokaholimo bo anodized bo hanyetsana le ho thelisa, ho kotsoheloa le ho bola. Sebopeho se hopotsa leqephe le mengoang, tšisinyo e tloaelehileng e sebelisoang ho khaotsa ho bala. Skerini ea 7-inch E Ink e na le khalase e hanyetsanang le khanya le patina e thibelang menoana. Boima ba 210 grams bo haufi le ba buka ea pokothong, 'me sebopeho se lekantsoeng se fokotsa khatello letsohong. Sephutheloa ha se na inki, ha se na polasetiki 'me se entsoe ka pulp e ka bolang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Dedao Focus7 Mosebetsi wa Sehlooho: eReader ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dedao Focus7 Mosebetsi wa Sehlooho: eReader e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dedao Focus7 Mosebetsi wa Sehlooho: eReader e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Boholo le Phuthelo: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Lithegi: ereader, tablet, book, eInk, CNC, aluminium,
Theknoloji ya Tlhahiso: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Phephetso ya Moralo: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Dipatlisiso: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Kgothaletso: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Nako ya Projeke: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Tsamaiso ya Mosebetsi: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Diphatente: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Litho tsa Sehlopha: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao