Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video ka Baidu Online Network Technology Beijing

Moralo oa Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video ka Baidu Online Network Technology Beijing ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2023

Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video

ka Baidu Online Network Technology Beijing

Moreki: Baidu Online Network Technology. Beijing

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

32,985

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #146901

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video

Mongolo wa Buka: Haokan City ke lets'olo la ho etsa video le kenyeletsang le tsebahatsang mabitso a metse ho ea ka inthaneteng le kantle ho eona. Lets'olo lena le kopanya setso sa lehae, bohahlaudi, mokgabo wa diaparo le theknoloji e ntjha ho theha letshwao le kgethehileng bakeng sa toropo e nngwe le e nngwe. Meaho ya setso, dikonopo tsa diaparo le mesebetsi ya matsoho, ho kenyeletswa dikonopo tsa mofoko wa Sechaena, meqokwe, ho loha le ho roka, di bontshwa ka ts'ebeliso ya 3D le ditshwantsho tse tsamaeang. Sebapadi se bitswang Dongfang Chen se tataisa baetsi ba bacha. Divideo tse khutshwane le meketjana e etsahalang kantle ho inthaneteng di mema batho ho hlahisa le ho arolelana setso sa toropo e nngwe le e nngwe.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Haokan City Mosebetsi wa Sehlooho: Lets'olo la ho Etsa Video e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Lithegi: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Theknoloji ya Tlhahiso: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Phephetso ya Moralo: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Dipatlisiso: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Kgothaletso: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Nako ya Projeke: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Tsamaiso ya Mosebetsi: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.