AI Conversational Banking Sesebediswa sa Mobile sa Dibanka ka Uxda

Moralo oa AI Conversational Banking Sesebediswa sa Mobile sa Dibanka ka Uxda ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.

KhautaMohala· 2023

AI Conversational Banking Sesebediswa sa Mobile sa Dibanka

ka Uxda

Moreki: Uxda

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Mohala

650,015

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #148799

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le AI Conversational Banking Sesebediswa sa Mobile sa Dibanka

Bella ke sesebediswa sa mobile sa dibanka se thehilweng hodima sebopeho sa puisano. Ditshebeletso tsa dibanka di fanwa ka puisano ya mongolo le ditaelo tsa lentswe ho e na le di-menu le dikonopo. Bareki ba ka hlahloba ditjhelete tse setseng diakhaonteng, ba lefa, ba boloka, ba etsa matsete, ba fana ka menehelo mme ba kopa keletso ya ditjhelete ka ho ngola kapa ho bua taelo e bonolo. Sesebediswa se netefatsa kopo e nngwe le e nngwe pele se e phethahatsa, mme mothusi wa dijithale o tshehetsa diketso tse amanang le bophelo ba letsatsi le letsatsi. Moralo o ikemiseditse ho etsa hore tshebeliso ya dibanka e be ya tlhaho, e fumanehe habonolo ebile e be bonolo bakeng sa tshebeliso ya letsatsi le letsatsi.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

AI Conversational Banking Sesebediswa sa Mobile sa Dibanka ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. AI Conversational Banking Sesebediswa sa Mobile sa Dibanka e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. AI Conversational Banking Sesebediswa sa Mobile sa Dibanka e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Boholo le Phuthelo: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Lithegi: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Theknoloji ya Tlhahiso: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Phephetso ya Moralo: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Dipatlisiso: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Kgothaletso: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Nako ya Projeke: Project started in November 2019 and finished in November 2020
Tsamaiso ya Mosebetsi: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Litho tsa Sehlopha: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Litlotla tsa Setshwantsho: UXDA LLC