Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo ka Hangzhou Chancemate Tech Corp.

Moralo oa Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo ka Hangzhou Chancemate Tech Corp. ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo

ka Hangzhou Chancemate Tech Corp.

Moreki: Shanghai Jiashang Information Technology Co., LTD

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,568

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149013

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo

Mongolo oa Buka: Plant Professor ke letoto la sepakete bakeng sa lets'oao la lijo tse tsoang limelong le lebisitsoeng ho bareki ba bacha ba metseng e meholo Chaena. Letoto lena le akaretsa li-dumpling tse bobebe, jelly le kofi. Setaele se bataletseng sa pono se kopanya letoto lohle 'me se kopanya lintlha tsa lisebelisoa le calorie sistiming e le 'ngoe ea tlhaho. Mekhoa e bonts'ang lintho le litšoantšo tse sa akaretseng ho hong li hlophisitsoe ka tatellano e lokolohileng ka boomo ho theha maikutlo a phutholohileng. Li-label tse ka pele li bontša lets'oao la khoebo, sehlahisoa le tekanyo ea lisebelisoa. Libokose tse nyenyane li entsoe ka pampiri e ka sebelisoang hape ka lisebelisoa tsa ho hatisa tse sireletsang tikoloho, 'me li kena habonolo ka har'a mokotla.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Boholo le Phuthelo: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Lithegi: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Theknoloji ya Tlhahiso: Recyclable paper, environmentally friendly printing materials
Phephetso ya Moralo: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Dipatlisiso: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Kgothaletso: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Nako ya Projeke: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Tsamaiso ya Mosebetsi: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Litho tsa Sehlopha: Jin Xie