Patisserie Chez Mikki Sephutheloana ka Sherry Kuo

Moralo oa Patisserie Chez Mikki Sephutheloana ka Sherry Kuo ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2023

Patisserie Chez Mikki Sephutheloana

ka Sherry Kuo

Moreki: Patisserie Chez Mikki

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

12,771

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149513

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Patisserie Chez Mikki Sephutheloana

Patisserie Chez Mikki, sejo se monate se monate se lulang Tokyo, se ikemiselitse ho ikarola 'marakeng oa tlholisano ka moralo o mocha oa ho paka. Sepheo e ne e le ho theha sebaka se ikhethileng sa thekiso le ho matlafatsa setšoantšo sa lets'oao ka ho theha boitsebahatso bo matla bo nang le ponahalo e momahaneng ea pono e totobatsang ho ikhetha ha sehlahisoa ka seng. Ntlafatso e entsoeng bocha e bonts'itse mebala ea pastel le melaetsa e bohlale e bakang khokahano ea maikutlo le bareki, e lebisang keketsehong ea thekiso ea mabenkele le ho ts'ehetsa sechaba sa lehae ho tloha ha moralo o mocha o qala.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Patisserie Chez Mikki Sephutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Patisserie Chez Mikki Sephutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Patisserie Chez Mikki Sephutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Boholo le Phuthelo: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Lithegi: Branding, Typography, Pastry, Words, Colors
Theknoloji ya Tlhahiso: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Phephetso ya Moralo: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Dipatlisiso: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Kgothaletso: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Nako ya Projeke: This redesign had been applied to Chez Mikki packaging since 2020.
Tsamaiso ya Mosebetsi: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Litlotla tsa Setshwantsho: Hsin-Hui Kuo, Hidetsugu Watanabe