Doritos W and Y Sephutheho sa Dijo ka PepsiCo Design and Innovation

Moralo oa Doritos W and Y Sephutheho sa Dijo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng.

TšepeKgatiso e Lekanyelitsweng· 2023

Doritos W and Y Sephutheho sa Dijo

ka PepsiCo Design and Innovation

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kgatiso e Lekanyelitsweng

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149719

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Doritos W and Y Sephutheho sa Dijo

Doritos W le Y ke moralo o khethehileng oa sephutheho sa dijo o entsoeng ho tsebahatsa leeto la ho qetela la sehlopha sa reggaeton sa Wisin le Yandel. Sephutheho sena ke karolo ea sistimi e sephara ea boitsebiso ba pono e fanoeng ka nako e lekantsoeng. Setšo se ka morao se nka mebala e khubelu, e tšoeu le e putsoa ea folakha ea Puerto Rico. Setšoantšo se hlophisitsoeng ka bonono sa batšoantšisi ba babeli, se hlahang ka mmala o motšo le o mosoeu, se behiloe bohareng, haufi le mongolo o phatlalatsang leeto la lefatše la La Ultima Mision. Letsoao la Doritos, le nang le sebopeho se nang le maanele, le hlahisoa ka ho hlaheletseng ka pel'a sephutheho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Doritos W and Y Sephutheho sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Doritos W and Y Sephutheho sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Doritos W and Y Sephutheho sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Kgothaletso: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Bala Tokollo ya Boraditaba

E Tshehelitsweng