Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo ka PepsiCo Design and Innovation

Moralo oa Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng.

BoronseKgatiso e Lekanyelitsweng· 2023

Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo

ka PepsiCo Design and Innovation

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kgatiso e Lekanyelitsweng

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149733

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo

Mongolo wa Buka: Lay's x Stranger Things ke moralo wa sephutheloana sa dijo wa khatiso e fokolang o entsweng bakeng sa sehlahiswa sa li-chips tsa mahodu. Sephutheloana sena se sebedisa lekgabisa le letsho e le motheo, ka dikarolwana tse kgubu tse potolohang tse tswang lohong ho logo ya Lay's, sebakeng sa mmala o tlwaelehileng wa mosehla o khanyang. Sebopuoa se tswang letotong sena se bontshwa se ahlame melomo, mme manala a bonahala a tshwara sephutheloana seo. Logo ya Stranger Things e behwa e bulehile ka tlase, e latela sehlooho sa lenaneo lena. Phepere e tukang le chip li bontsha tatso ya Flamin' Hot. Sephutheloana sena se ne se rekiswa mabenkeleng a kgethiloeng a Thailand.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Kgothaletso: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Bala Tokollo ya Boraditaba

E Tshehelitsweng