Shochu X Moralo Oa Sephutheloana ka Kota Sagae - Saga Inc

Moralo oa Shochu X Moralo Oa Sephutheloana ka Kota Sagae - Saga Inc ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2023

Shochu X Moralo Oa Sephutheloana

ka Kota Sagae - Saga Inc

Moreki: Shochu X

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

40,771

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149895

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shochu X Moralo Oa Sephutheloana

E etselitsoe ho nchafatsa lebitso la Shochu X, k'hamphani e hlahisang boleng bo bocha ho tsoa ponong ea sejoale-joale bakeng sa shochu, moea oa setso o hlahisoang sebakeng sa Kyushu, Japane. E tsepamisitse maikutlo tabeng ea hore letšoao lena ha le fane feela ka boleng ba lino tse tahang empa hape le ananela kamano le setso le mekhoa ea bophelo. E sebelisitse moea oa Bophirimela joalo ka sebopeho sa botlolo le label, empa e kentse moralo oa litšoantšo o nang le mokhoa oa Sejapane oa setaele le minimalist aesthetics ho hlalosa motsoako oa setso lipakeng tsa Bophirima le Bochabela le baahi ba lefats'e & #039; thabo ea ho kopanngoa sechabeng ka shochu ena.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Shochu X Moralo Oa Sephutheloana ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Shochu X Moralo Oa Sephutheloana e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shochu X Moralo Oa Sephutheloana e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Boholo le Phuthelo: Bottle size: Φ85mm, H175mm
Lithegi: Japanese-style, minimal, luxury, fusion, lifestyle
Kgothaletso: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Litho tsa Sehlopha: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Litlotla tsa Setshwantsho: Saga inc.