Tlola ho ya dikahare
Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal ka Lide Ma, Zhiyi Zou and Yuxuan Mao

Moralo oa Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal ka Lide Ma, Zhiyi Zou and Yuxuan Mao ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.


BoronsePhuthelo· 2023

Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal

ka Lide Ma, Zhiyi Zou and Yuxuan Mao

Moreki: Co-Grain

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,462

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #150157

Mebala

Moralo

Mabapi le Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal

Mongolo oa Buka: Co-Grain ke sepakiso sa cereal se ka fetoloang sa e-ba sejo sa linonyana. Sepakiso se entsoe ka pampiri e matla ea kraft, e hatisitsoeng, ea koahetsoa, ea sekoa ka mokhoa oa die-cut, ea khomarelloa le ho bopuoa. Ha cereal e sa khone ho fella pele letsatsi la ho fela ha nako le fihla, lebokose lena le fetoloa ka mehato e mene. Sesale sa ho hlephisa se ka holimo se etsa thapo ea ho fana, botlaseng bo a buleha 'me ho kenngoa sesekelo bakeng sa ho theha sebaka sa ho ema, 'me lesoba le ka hare le hlephisoa ho fumana phihlello ho lijo-thollo. Moralo ona o fokotsa lithoto tsa lijo tse lahlehang 'me o thusa linonyana ho fumana lijo litoropong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Co-Grain Ts'ebetso ea Sehlooho: Sepakiso sa Cereal e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Boholo le Phuthelo
Length 86mm Width 100mm Height 225mm
Lithegi
cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Theknoloji ya Tlhahiso
Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Phephetso ya Moralo
During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Dipatlisiso
We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Kgothaletso
We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Nako ya Projeke
The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Tsamaiso ya Mosebetsi
This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Diphatente
Patent application in process
Litho tsa Sehlopha
Designer: Zhiyi Zou
Designer: Yuxuan Mao

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Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

Khetha