Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara ka Zhaohui Lu

Moralo oa Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara ka Zhaohui Lu ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2023

Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara

ka Zhaohui Lu

Moreki: Kscope Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

28,324

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #150513

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara

Mongolo oa Buka: Guangzhou Metro Spirit ke letoto la liposetara tsa boto ea khanya tse entsoeng bakeng sa sistimi ea metro ea toropo. Liposetara li bonts'a basebetsi ba bacha maemong a theknoloji, tšebeletso, moralo, kaho le setso. Mebala e matla e fapaneng, litshoantšo tse tiileng le mongolo o mokhuts'oane li fa letoto lena ponahalo e nchafalitsoeng le ea bocha. Poposetara e 'ngoe le e 'ngoe e entsoe ka acrylic le mabone a LED a khanya e phahameng a sebelisang motlakase o fokolang. Liposetara tse robeli li kentsoe seteisheneng se seng le se seng sa liteishene tse mashome a mabeli a metso e mene. Letoto lena le fetisa boiphihlelo le phapano ea litšebeletso tsa metro.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Guangzhou Metro Spirit Mosebetsi wa Mantlha: Boto ea Khanya ea Lipoposetara e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The lightbox posters for Guangzhou Metro showcase the professionalism and diversity of its services through modern young enterprise workers. The project draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro. Total of 24 stations in the city, with 8 posters in each station
Boholo le Phuthelo: Dimensions: H140mm x W280mm
Material: Acrylic
Backlight source: High-brightness LED lights
Power consumption: Low-energy consumption
Lithegi: branding, photography, acrylicmaterial, lightboxposters
Theknoloji ya Tlhahiso: The equipment used in this project is a Fujifilm medium format camera and lenses for shooting and Adobe Photoshop software for post-processing to achieve the best image results. also used equipment like softboxes and reflectors to enhance the lighting and achieve superior photo quality.Our design uses high-quality acrylic and LED lights for the lightbox posters. We prioritize environmental friendliness and sustainability by selecting low-energy LED lights and eco-friendly techniques and materials for the acrylic production.
Phephetso ya Moralo: One of the biggest obstacles the team faced was finding a balance between modern design trends and the traditional Chinese culture that Guangzhou Metro embodies. The team had to explore different design directions and concepts, experimenting with various color schemes, typography, and visual elements until arrived at the perfect solution.Other internal factors that influenced our creative challenge included budget constraints, time limitations, and the need to satisfy the client's expectations while staying true to our creative vision. External factors such as the availability of production technologies, legal regulations, and market competition also presented challenges that required careful consideration.
Dipatlisiso: For our branding design project, the team conducted extensive research to ensure that the design meets the needs of the client and the preferences of the target audience. The research includes the following:
Type of research: market research, user research
Research objectives: understand the elements and forms required for Guangzhou Metro's image advertising, analyze the preferences and needs of the target audience, and determine the design direction
Research methodology: online surveys, in-depth interviews, focus group discussions, visual analysis
Data collection and research tools: questionnaires, interview records, focus group records, visual documents, brand archives
Participants or experiments: Guangzhou Metro employees, Guangzhou Metro passengers, Guangzhou residents, branding professionals
Results: Based on the research results, the team designed a series of proposals for Guangzhou Metro's image advertising, and after discussion, evaluation, and improvement, finally determined the best solution.
Insights and impacts: Through research, the team gained in-depth understanding of Guangzhou Metro's brand image, proposed some important insights, and provided better ideas for the client's brand design. At the same time, the team design brings real business value and social impact to the client, enhancing Guangzhou Metro's brand image and reputation, and inspiring employees to make more contributions to the development of Guangzhou Metro.
Kgothaletso: The fast-paced life of modern cities and the working attitude of young people.
The diversity of Guangzhou Metro's services and the professionalism of its employees.
The need to create a modern, vibrant, and youthful feel for the lightbox posters, in order to attract the attention of passengers and communicate the brand image of Guangzhou Metro.
The use of strong contrasting colors and graphic elements to create a bold and impactful design.
Nako ya Projeke: The project started in April 2022 in Guangzhou China and finished in May 2022 , and was exhibited in Pedestrian passage of Metro Station in May 2022.
Tsamaiso ya Mosebetsi: The project have chosen various scenes, such as technology, service, engineering design and construction, and culture, to showcase Guangzhou Metro's professionalism and diversity. Each poster consists of one or more images of young workers, reflecting their professional image and spirit.The work has successfully conveyed Guangzhou Metro's service concept and brand image, receiving praise from clients, passengers, and the industry.
Diphatente: Copyrights belong to Guangzhou Metro, 2022
Litlotla tsa Setshwantsho: Image #1 : Creator / ZHAOHUILV, Guangzhou Metro Spirit, 2022
Photographer / HAIMINGTAN , Guangzhou Metro Spirit, 2022.