Odaya Home Phutheloana ka Elena Gamalova

Moralo oa Odaya Home Phutheloana ka Elena Gamalova ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2023

Odaya Home Phutheloana

ka Elena Gamalova

Moreki: ODAYA Home

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

12,917

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #151176

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Odaya Home Phutheloana

Sephutheloana sa Odaya Home se hlokahalang ho bonahatsa bokhabane ba lace e entsoeng ka letsoho e sebelisitsoeng le bohlokoa ba tšoantšetso ba mekhabiso. Setšoantšo sa pikoko, karolo ea mantlha ea Polokelo ea Pele ea Tlhokomelo le Lerato ea Lehae la Odaya, ke mohlokomeli oa lehae oa setso. Mokhoa oa ho paka o ile oa hlahisa setšoantšo sa pikoko hore e be tepo e ntle ea khauta ea masiba, e hopotsang ho iketsetsa lileisi. Pale ea lebitso e phetoa ka hare ho sekoahelo sa lebokose la limpho, ha pampiri e bonojoana e nang le lepetjo la mofuta ona "O oa hau 'me mona ke lehae, Odaya Home" e fana ka sekoahelo se bonolo bakeng sa lesela le letle la k'hothone la sateen ka hare.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Odaya Home Phutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Odaya Home Phutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Odaya Home Phutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Boholo le Phuthelo: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Lithegi: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Theknoloji ya Tlhahiso: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Phephetso ya Moralo: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Dipatlisiso: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Kgothaletso: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Nako ya Projeke: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tsamaiso ya Mosebetsi: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Diphatente: Copyrights belong to Elena Gamalova, 2023.
Litlotla tsa Setshwantsho: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home