Smoothies Boitsebiso ba Dijo ka Andromachi Kakava

Moralo oa Smoothies Boitsebiso ba Dijo ka Andromachi Kakava ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Smoothies Boitsebiso ba Dijo

ka Andromachi Kakava

Moreki: ABC Design Communication

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,308

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152745

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Smoothies Boitsebiso ba Dijo

Lefatsheng le tsamayang kamehla mme nako e kgatellang, di-smoothie tsa Jean Paul Lab di arabela ka ho tsamaya ka dipakeng tse tsheletseng tse tletseng monate le mekgwa e metle ya tatso. Bapalami ba mabaesekele ba ba letshwao la tokoloho. Dinakong tsohle ba tsamaya ka mokgwa o sa tlwaelehang ka sebete, ba sibolla ditsela tse tlatsang maphelo a bona ka thabo, joalo ka tatso e patiloeng ka hare ho di-smoothie. Ke nako ya ho itokolla le ho tsamaya ho ya lefatsheng le mahlomola la mekgwa ya tatso ya Jean Paul Lab, ho latela ditsela tsa thabo.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Smoothies Boitsebiso ba Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Smoothies Boitsebiso ba Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Smoothies Boitsebiso ba Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Boholo le Phuthelo: Label: Width 110mm x Height 160mm
Lithegi: smoothies, jean paul lab, vintage, packaging
Theknoloji ya Tlhahiso: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Phephetso ya Moralo: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Dipatlisiso: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Kgothaletso: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Nako ya Projeke: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Tsamaiso ya Mosebetsi: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Litho tsa Sehlopha: George Ziakas
Costas Lakis