Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala ka Yamin Zhu

Moralo oa Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala ka Yamin Zhu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2024

Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala

ka Yamin Zhu

Moreki: Forty-Nine Union Design Department

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

159,069

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152984

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala

Pokello ena e na le pitsa ya porceleine e tshweu, e tswang toropong ya China, sebaka se hlomphehang sa tswalo sa boitseanape ba porceleine. E tsamaelana le sekarohani se kgabisitsweng ka mohlala o tswang Molokong o tumileng wa Shang, hammoho le digalase tse nne tsa dinwana le pitsa ya boroshe e entsweng ka porceleine ya boputswa le bosweu. Di behilwe ka botle ka hare ho lebokoso le lehoholo la lehong. Karolo ka nngwe e sebetsa e le kemelo e matla ya moya wa setso sa Machina, e akaretsang melao-motheo e tsitsitseng ya tlhahlobo, ho tshwara le poloko ya bokgoni ba lefa.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Forty-Nine Union Liquor Phuthelo ya Dino tsa Jwala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Boholo le Phuthelo: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Lithegi: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Theknoloji ya Tlhahiso: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Phephetso ya Moralo: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Dipatlisiso: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Kgothaletso: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Nako ya Projeke: The project started in April 2023 in Shanxi, China and finished in May 2023.
Tsamaiso ya Mosebetsi: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
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