Challenger Sephutheloana sa Lino tse Tahang ka Yao Wu

Moralo oa Challenger Sephutheloana sa Lino tse Tahang ka Yao Wu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2024

Challenger Sephutheloana sa Lino tse Tahang

ka Yao Wu

Moreki: Beijing Wuyao Cultural and Creative Co. Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

43,796

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #155598

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Challenger Sephutheloana sa Lino tse Tahang

Challenger ke moralo oa sephutheloana bakeng sa libotlolo tse peli tsa joala bo matla. Moralo ona o nka tšusumetso litšōmong tse peli tsa khale tsa Machaena, e leng Nezha Ntlong ea Borena ea Drakone le Wukong Ntlong ea Borena ea Leholimo, 'me o fetisa moea oa sebete sa ho phephetsa. Libotlolo li mebala ea lamunu le boputsoa 'me li na le litšoantšo tse amanang le sehlooho sena. Lebokoso le boputsoa bo botšo bo nang le meeli ea khauta, 'me likarolo tse emelang Wukong le Nezha li hatisitsoe ka pele ka mokhoa oa ho phahamisa (embossing) le ho hatisa ka khauta. Lebokoso le buleha joaloka lemati le habeli ka angle e sekameng ea likhato tse 60 ebe le ema ka ho otloloha holim'a sebaka se bataletseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Challenger Sephutheloana sa Lino tse Tahang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Challenger Sephutheloana sa Lino tse Tahang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Challenger Sephutheloana sa Lino tse Tahang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Boholo le Phuthelo: Packaging box 30cm*12cm*22cm.
Lithegi: Challenger, Package design, Chinese Mythology, Chinese spirits
Theknoloji ya Tlhahiso: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Phephetso ya Moralo: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Dipatlisiso: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Kgothaletso: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Nako ya Projeke: The project began in May 2022 in Beijing and was completed in July 2022.
Tsamaiso ya Mosebetsi: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Litho tsa Sehlopha: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao