Moralo oa Fiery Spark Feifei Sebopeho sa Brand ka Fei Tian, Ning Huang and Wenqing Zhu ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

SileveraPapatso· 2025

Fiery Spark Feifei Sebopeho sa Brand

ka Fei Tian, Ning Huang and Wenqing Zhu

Moreki: iflytek Co.,Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Papatso

75,756

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #162636

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fiery Spark Feifei Sebopeho sa Brand

Fiery Spark Feifei ke sebopeho sa brand se entsoeng bakeng sa iFLYTEK, khamphani e sebetsang lekaleng la bohlale ba maiketsetso (artificial intelligence). Sebopeho sena se na le sebopeho se bonolo se nang le mela e boreleli le ponahalo e nang le botsoalle. 'Mala o mosoeu ke oona o ka sehloohong, o hlahisang menyetla e bulehileng lekaleng la bohlale ba maiketsetso, athe mebala e tlatsetsang e nkiloe ho logo ea brand. Fiery Spark Feifei o sebetsa e le mothusi oa inthaneteng webosaeteng ea khamphani le lits'ebetsong tsa eona, a fana ka lits'ebeletso tsa lipotso le likarabo. Sebopeho sena se boetse se hlaha lihlahisoeng tsa setso, matšolong le lipontšong.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Fiery Spark Feifei Sebopeho sa Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fiery Spark Feifei Sebopeho sa Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fiery Spark Feifei Sebopeho sa Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Boholo le Phuthelo: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Lithegi: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Theknoloji ya Tlhahiso: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Phephetso ya Moralo: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Dipatlisiso: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Kgothaletso: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Nako ya Projeke: The project started in February 2024 in Hefei.
Tsamaiso ya Mosebetsi: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Litho tsa Sehlopha: Fei Tian, Ning Huang, Wenqing Zhu
Litlotla tsa Setshwantsho: iflytek Co.,Ltd.