Luna Alpina Sephutheloana ka Arman Auzhanov

Moralo oa Luna Alpina Sephutheloana ka Arman Auzhanov ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2025

Luna Alpina Sephutheloana

ka Arman Auzhanov

Moreki: Eurasia Elite

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

29,600

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #163103

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Luna Alpina Sephutheloana

Arman Auzhanov, moqapi wa Kazakhstan, o theile morero o feletseng wa vodka bakeng sa sekgahla se phahameng. O sebedisitse ditshwantsho tsa Ngwedi le Sebaka e le khoutu e hlakileng ya moelelo e theilweng hodima ditheho tsa theknoloji ya sejoalejoale. Boemo ba yona bo ikemiseditse dintlha tse pedi tse ikhethang tsa thekiso: maikutlo (vodka e hlahiswa ho latela dikgato tsa Ngwedi) le e nang le mabaka (e hlwekiswa ka ho sefa ka lejwe la Moonstone). Botlolo e nang le sebopego se ikgethang e na le meqomo e kgutswitsweng e tshwanang le meqomo ya Ngwedi. Bakeng sa leibole o sebedisitse thepa e nang le dikristale tse nyenyane haholo tse etsang setshwantsho se matla sa lehodimo la naledi, le Lenese ya Fresnel bakeng sa setshwantsho sa Ngwedi. Sephutheloana sa mpho sa bokamoso se phethela ponagalo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Luna Alpina Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Luna Alpina Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Luna Alpina Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Boholo le Phuthelo: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Lithegi: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Theknoloji ya Tlhahiso: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Phephetso ya Moralo: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Dipatlisiso: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Kgothaletso: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Nako ya Projeke: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Tsamaiso ya Mosebetsi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Diphatente: Copyrights belong to Arman Auzhanov, 2021-2024