Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela ka Eugene Wysota and Helen Trophimova

Moralo oa Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela ka Eugene Wysota and Helen Trophimova ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2025

Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela

ka Eugene Wysota and Helen Trophimova

Moreki: Shokoladnitsa

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

33,217

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164694

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela

Karolo e hlahellang ya sephuthelo ke fensetere e khaolitsoeng ka mokhoa o tšoanang le mehala ea mochini oa ho sila kofi oa letšoao. Ntlha ena ea moralo e lumella linaoa tsa kofi ho bonahala, e fana ka phello e ikhethang ea pono e totobatsang boleng ba tlhaho ba lihlahisoa. Mebala e khethiloeng ka hloko e khethollang motsoako oa kofi mme e ntlafatsa khahleho ea sephuthelo shelefong. Tlhophiso ea mongolo e etselitsoe ho fana ka tlhahisoleseling e hlakileng le e khuts'oane mabapi le boemo ba ho besoa, lintlha tsa tatso, le moo e tsoang teng, kaofela ha eona e ntse e boloka ponahalo e hloekileng le e bonolo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fabrika Coffee Mosebetsi o Moholo: Ho Phuthela ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Boholo le Phuthelo: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Lithegi: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Theknoloji ya Tlhahiso: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Phephetso ya Moralo: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Dipatlisiso: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Kgothaletso: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Nako ya Projeke: The project started in January 2022 in Moscow and was completed in May 2022
Tsamaiso ya Mosebetsi: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Diphatente: Trademark by Shokoladnitsa LLC.
Litho tsa Sehlopha: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Litlotla tsa Setshwantsho: mockups by Creatsy