Hagata Farm Pickles Phuthelo ka Kikumi Yoshida

Moralo oa Hagata Farm Pickles Phuthelo ka Kikumi Yoshida ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2025

Hagata Farm Pickles Phuthelo

ka Kikumi Yoshida

Moreki: Hagata Farm

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

13,647

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164705

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hagata Farm Pickles Phuthelo

Ho bontsha botho ba moreki, letšoao la moralo le kenyeletsa seatla sa moreki le dipeu tsa daikon (moroho o tšoeu) e le mehlala. Pampiri e tala hodima sekoahelo e emela lekhasi la daikon. Mebala le matla a moroho di hlahiswa ka mehlala e nang le matheba a manyane a bontshang sebopeho le botebo. Ho totobatsa bosweu ba daikon, moralo wa leibole o ile wa etswa hore o be bonolo. Pampiri e tala e koahelang sekoahelo e boela e sebeletsa e le phuthelo le lengolo la teboho le hatisitsweng lehlakoring le leng, e matlafatsa kamano pakeng tsa sehlahiswa le moreki.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hagata Farm Pickles Phuthelo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hagata Farm Pickles Phuthelo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hagata Farm Pickles Phuthelo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Boholo le Phuthelo: Width 80 mm,Depth 80 mm,Height 75 mm
Lithegi: Package design , pickles , farmers , Japanese food
Theknoloji ya Tlhahiso: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Phephetso ya Moralo: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Dipatlisiso: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Kgothaletso: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Nako ya Projeke: The project started in 2022 in Niihama City, Ehime Prefecture.
Tsamaiso ya Mosebetsi: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Litlotla tsa Setshwantsho: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao