Joy To Go Mokotlana ka Du Qingyu and Zhang Jun

Moralo oa Joy To Go Mokotlana ka Du Qingyu and Zhang Jun ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2025

Joy To Go Mokotlana

ka Du Qingyu and Zhang Jun

Moreki: Joy Studio

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

11,920

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #165104

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Joy To Go Mokotlana

Mokotlana oa phano ea dijo tsa Joy To Go o kopanya setšoantšo se monyane se ratehang sa botho se bitsoang Joy le dijo, ho theha moralo o kopaneng sistimeng eohle ea mokotlana. Dikarolo tsena tsa bapala ha di etselitsoe feela boithabiso empa di boetse di supa mokgwa oa ho bula mokotlana. Mohlala, setšoantšo se nang le hamburger holim'a hloho ea sona se bonts'oa mokoatleng oa hamburger. Metswako e mengata ea hamburger e ka bonoa ka ho ata feela kamora hore basebelisi ba bule sekoahelo. Ho feta moo, mokotlana o ka sebelisoa hape, hobane mekgoa e ka hahoa ho theha matšoao a dibuka, e leng se thusang ho tsotellisa tlhokomelso ea tikoloho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Joy To Go Mokotlana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Joy To Go Mokotlana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Joy To Go Mokotlana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Boholo le Phuthelo: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Lithegi: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Theknoloji ya Tlhahiso: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Phephetso ya Moralo: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Dipatlisiso: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Kgothaletso: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Nako ya Projeke: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Tsamaiso ya Mosebetsi: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Litho tsa Sehlopha: Du Qingyu
Zhang Jun
Litlotla tsa Setshwantsho: Du Qingyu