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Solid Order Sephutheloana sa Dijuele ka Yawen Jiang - A Design Studio

Moralo oa Solid Order Sephutheloana sa Dijuele ka Yawen Jiang - A Design Studio ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.


KhautaPhuthelo· 2025

Solid Order Sephutheloana sa Dijuele

ka Yawen Jiang - A Design Studio

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Moralo

Mabapi le Solid Order Sephutheloana sa Dijuele

Solid Order ke letshwao la dijuele la boleng bo phahameng le tswang Tjhaena le nang le setaele se tshesaane se susumetsitsweng ke dibopuwa tsa jiometri le meralo ya meaho. Puo ya pono ya letshwao lena e shebane le dikwere le ditekanyo, tse ileng tsa hlola moralo wa sephutheloana o tshwanang le bonono ba theko. Sephutheloana sena se lekanya sebopuwa le mosebetsi, se etsa hore lebokose e be karolo ya bohlokwa ya boiphihlelo ba sehlahiswa, ka kgonagalo ya tshebediso e tswelang pele esita le ka mora hore dijuele di ntshwe.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Solid Order Sephutheloana sa Dijuele ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Solid Order Sephutheloana sa Dijuele e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Solid Order Sephutheloana sa Dijuele e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
Boholo le Phuthelo
Width 95mm x Depth 95mm x Height 95mm
Lithegi
jewelry, acrylic, magnetic, transparent, box
Theknoloji ya Tlhahiso
The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
Phephetso ya Moralo
The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
Kgothaletso
The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
Nako ya Projeke
October 2023 to February 2024
Tsamaiso ya Mosebetsi
By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
Litho tsa Sehlopha
Yawen Jiang
Cheng Zhang
Litlotla tsa Setshwantsho
Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.

E Tshehelitsweng

Hlahloba ka Ntle ho Designers.org

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Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

Khetha