Moutai Prince Sephutheloana sa Botlolo ea Joala ka Chengdu Wanjiazu Technology Co., Ltd

Moralo oa Moutai Prince Sephutheloana sa Botlolo ea Joala ka Chengdu Wanjiazu Technology Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2025

Moutai Prince Sephutheloana sa Botlolo ea Joala

ka Chengdu Wanjiazu Technology Co., Ltd

Moreki: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

192,019

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #169050

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Moutai Prince Sephutheloana sa Botlolo ea Joala

Moutai Prince ke moralo oa sephutheloana bakeng sa botlolo ea 500 ml ea joala bo matla ba China. Motheo oa botlolo o nka sebopeho sa oona se kobehileng ho tsoa ho kupu ea sesame, 'me karolo e kaholimo e etsisa palesa ea sesame e thunyang. Sekoahelo se sebopeho sa T se kopanya mekhabiso ea makhasi a lipalesa tsa sesame le setšoantšo sa likokolofitoe tse hlano. Sekoahelo se entsoe ka mokhabiso o phahamisitsoeng oa tšepe, o etsang sebopeho se qaqileng sa mahlakore a mararo. Motheo o phethetsoe ka sebopeho sa velvete se phutholohileng ha se tšoaroa. Sekema sa mebala se sebelisa 'mala o motle oa sauce o nang le mebala ea boronse le ea khauta e khabisitsoeng. Leibole e sekameng holim'a bokamorao bo boperese ba wisteria e kopetsoe ka mekhabiso ea khauta ea liqoapi tsa koro.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Moutai Prince Sephutheloana sa Botlolo ea Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Moutai Prince Sephutheloana sa Botlolo ea Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Moutai Prince Sephutheloana sa Botlolo ea Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Boholo le Phuthelo: A bottle contains 500ml
Lithegi: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Theknoloji ya Tlhahiso: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Phephetso ya Moralo: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Dipatlisiso: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Kgothaletso: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Nako ya Projeke: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Tsamaiso ya Mosebetsi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Litho tsa Sehlopha: General Manager and Design Director: Jingan Jia