Moralo oa Moutai Shengyue Flying Fairy Sephutheloana sa Joala ka Ying Song Brand Design Shenzhen Co, Ltd ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2025

Moutai Shengyue Flying Fairy Sephutheloana sa Joala

ka Ying Song Brand Design Shenzhen Co, Ltd

Moreki: Kweichow Moutai Co.,Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

134,870

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #169249

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Moutai Shengyue Flying Fairy Sephutheloana sa Joala

Moutai Shengyue Flying Fairy ke moralo oa sephutheloana bakeng sa joala ba baijiu ba China. Moralo ona o nka khothatso ho litšoantšo tsa Flying Fairy tse takiloeng ho mebalo ea marako ea Dunhuang, haholo-holo molimo oa 'mino o Lehaheng la 401 la Mogao Grottoes, ea bontšitsoeng a tšoere seletsa sa sheng ka boemo bo botle ba 'mele. 'Mala o ka sehloohong ke crimson yarn, e leng 'mala oa setso oa China, 'me paterone ea sekoahelo sa botlolo sa tšepe e entsoe ka mokhoa oa setso oa enamel. Lebokose le buleha ka lehlakoreng le letona 'me le na le sebopeho sa paterone ea maru sa mekhahlelo e 'meli ka hare. Sete ena e lekana limilimithara tse 140 ka tse 105 ka tse 280 'me e sebelisa pampiri, liceramic le tšepe.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Moutai Shengyue Flying Fairy Sephutheloana sa Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Moutai Shengyue Flying Fairy Sephutheloana sa Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Moutai Shengyue Flying Fairy Sephutheloana sa Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Boholo le Phuthelo: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Lithegi: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Theknoloji ya Tlhahiso: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Phephetso ya Moralo: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Dipatlisiso: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Kgothaletso: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Nako ya Projeke: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Tsamaiso ya Mosebetsi: The box is opened from the right side, and the bottle is opened from the top metal cap
Litho tsa Sehlopha: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Litlotla tsa Setshwantsho: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024