Moralo oa Moutai Dream Red Sephutheloana sa Veine ka Heng Luo and Yi Huang ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
PlatinamoPhuthelo· 2025
Moutai Dream Red Sephutheloana sa Veine
Moreki: Moutai Industrial Design Center
Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #170889Moralo
Mabapi le Moutai Dream Red Sephutheloana sa Veine
Moutai Dream Red ke moralo oa sephutheloana o entsoeng bakeng sa sehlahisoa sa joala sa China. Sephutheloana se lekana 137 ka 137 ka 360 milimithara 'me se sebelisa 'mala o mofubelu oa cinnabar o bululetsoeng ke lisebelisoa tsa lacquerware tsa mehleng ea borena ba Han, o kopantsoeng le botsho bakeng sa ponahalo ea boemo bo phahameng. Setšoantšo se bontša letšoao la lebitso la khoebo le phahamisa khalase ho keteka. Sebopeho se sebelisa mokhoa oa ho phunya, hot stamping le khatiso ea ultraviolet holim'a pampiri e khethehileng e ka nchafatsoang. Hoo e ka bang liperesente tse 95 tsa sephutheloana li na le botsoalle ho tikoloho ebile lia bola ka tlhaho. Moralo ona o etselitsoe limpho, pokello le tšebeliso ea mekete.
Kamohelo
Mabapi le Moputso oa Platinamo oa A' Design Award
Moutai Dream Red Sephutheloana sa Veine ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Moutai Dream Red Sephutheloana sa Veine e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Moutai Dream Red Sephutheloana sa Veine ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Boholo le Phuthelo
- 137x137x360mm
- Lithegi
- Moutai, Wine, Chinese Red, Dream, Romance
- Theknoloji ya Tlhahiso
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Phephetso ya Moralo
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Dipatlisiso
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Kgothaletso
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Nako ya Projeke
- Renhuai city, 5 March 2024-19 April 2024
- Tsamaiso ya Mosebetsi
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Litho tsa Sehlopha
- Heng Luo
Yi Huang - Litlotla tsa Setshwantsho
- Moutai Industrial Design Center
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
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Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.
