A Moment of Joy Sephutheloana sa Joala ka Weijun Xu

Moralo oa A Moment of Joy Sephutheloana sa Joala ka Weijun Xu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

A Moment of Joy Sephutheloana sa Joala

ka Weijun Xu

Moreki: Weijun Xu

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #175695

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le A Moment of Joy Sephutheloana sa Joala

A Moment of Joy ke moralo oa sephutheloana sa joala o bululetsoeng ke palesa ea plum, e leng letshwao la ho tiisetsa le boinotshi. Botlolo e entsoe ka khalase e bonaletsang, e thehiloeng ka mokhoa oa ho bopa ntho e le 'ngoe ka mocheso o phahameng o etsang libaka tse boreleli le tse kobehileng tse tsoelang pele. Sekoahelo se entsoe ka thepa e tšoanang 'me se nka sebōpeho sa palesa ea plum se atolosang sebōpeho sa botlolo. 'Mele o bonaletsang o senola mokelikeli o ka hare 'me o kganyisa leseli le moriti. Lebokose le ka ntle le sebelisa pampiri e babalelang tikoloho e nang le mokhabiso o phahameng o bonolo. Sebōpeho se bonolo se kopanya litšoantšo tsa Bochabela le moralo oa sejoale-joale.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

A Moment of Joy Sephutheloana sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. A Moment of Joy Sephutheloana sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. A Moment of Joy Sephutheloana sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Boholo le Phuthelo: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Lithegi: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Theknoloji ya Tlhahiso: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Phephetso ya Moralo: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Dipatlisiso: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Kgothaletso: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Nako ya Projeke: The project finished in December 2024 in Guiyang.
Tsamaiso ya Mosebetsi: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Litho tsa Sehlopha: Weijun Xu
Litlotla tsa Setshwantsho: Weijun Xu