Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet ka Dheeraj Bangur

Moralo oa Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet ka Dheeraj Bangur ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet

ka Dheeraj Bangur

Moreki: Brandsthan

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

7,989

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #178726

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet

Book Text: Sethuthutho sa ho paka se fana ka melemo e sebetsang ya ditlama ka tatellano e hlakileng ya mongolo le ho hlophisa tlhahisoleseding ka mokgwa o hlophisitsweng. Mefuta e meraro e fapantshwa ka tshebediso ya mmala e laolwang, tumellano e tsitsitseng ya griti, le diswantsho tse khutshwane bakeng sa ho tsebahatsa ka potlako. Ditshwantsho tsa kgale tsa dimela di supa tsebo ya setso ya ditlama, ha diphetho tse nolofaditsweng di boloka ho baleha habonolo dibakeng tsa mabenkele. Dintlha tse ithibileng di tshehetsa ho hlaka le ho tsitsipala. Moralo o leka-lekanya ditshupiso tsa setso le sebopeho sa sejwale-jwale, ho netefatsa ho balehang le ho fapaneng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wellkaya Primary Function: Dikuku tsa Ditlama tsa Millet e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Boholo le Phuthelo: 174 mm x 60 mm x 198 mm
Lithegi: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Theknoloji ya Tlhahiso: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Phephetso ya Moralo: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Dipatlisiso: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Kgothaletso: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Nako ya Projeke: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Tsamaiso ya Mosebetsi: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.