Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino ka Kazuo Fukushima and Aya Tanaka

Moralo oa Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino ka Kazuo Fukushima and Aya Tanaka ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2026

Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino

ka Kazuo Fukushima and Aya Tanaka

Moreki: Meiji China Investment Co.,Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

19,731

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #179695

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino

Sengoloa sa Buka: Moralo ona oa pakejeng ea lino o hlalosa bocha latte ea classic ea tee e ntšo ka tšebeliso ea litšoantšo tsa morao-rao. Mehlala ea moralo ea setso e fetoloa hore e be sebopeho sa ho phuthela se tsoelang pele se ntlafatsang ho bonahala ho tsoa mahlakoreng ohle ha se ntse se theha phallo e ntle ea pono e nang le morethetho. Lebole le hlophisitsoeng le bohareng le theha ho hlaka le maemo, le leka-lekanya bofumahali ba mokhabiso le ho baleha. Moralo ona o fana ka teng e hloekileng empa e atameleang, o netefatsang ho lemoheha ho hoholo shelefong le ho lumellana ha pono libakeng tse fapaneng tsa thekiso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Heritage Wrap Beverage Packaging Mosebetsi o ka Sehloohong: Pakejeng ea Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Boholo le Phuthelo: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Lithegi: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Theknoloji ya Tlhahiso: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Phephetso ya Moralo: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Dipatlisiso: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Kgothaletso: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Nako ya Projeke: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Tsamaiso ya Mosebetsi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Litho tsa Sehlopha: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Litlotla tsa Setshwantsho: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD