Horse Year Sephutheloana sa Lithupa tsa Monko ka Bingran Zhao

Moralo oa Horse Year Sephutheloana sa Lithupa tsa Monko ka Bingran Zhao ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Horse Year Sephutheloana sa Lithupa tsa Monko

ka Bingran Zhao

Moreki: BeiHang University

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

4,701

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #179810

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Horse Year Sephutheloana sa Lithupa tsa Monko

Horse Year ke letoto la liphutheloana bakeng sa lithupa tsa insense. Moralo o thehiloe holim'a sengoloa sa seal script sa tlhaku ea Sechaena e bolelang pere, e kopantsoeng le puo ea mela ea li-talisman tsa Bodao le mekhabiso ea mosi. Mefuta e mehlano e latela potoloho ea mebala e thehiloeng ho Likarolo tse Hlano tsa tšepe, metsi, lehong, mollo le lefatše. Mabokose a mahlano a ka behoa haufi-ufi ho etsa setšoantšo sa pere e mathang. Terei e ka hare e hulwa ho ntša insense le molaetsa oa tlhohonolofatso. Pampiri e thata e sa manehoang letlalo, li-inki tse entsoeng ka soya le terei ea pulp e bōpiloeng li tšehetsa ho sebelisoa hape ha lisebelisoa.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Horse Year Sephutheloana sa Lithupa tsa Monko ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Horse Year Sephutheloana sa Lithupa tsa Monko e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Horse Year Sephutheloana sa Lithupa tsa Monko e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Boholo le Phuthelo: Width 160 mm × Depth 40 mm × Height 70 mm
Lithegi: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Theknoloji ya Tlhahiso: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Phephetso ya Moralo: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Dipatlisiso: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Kgothaletso: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Nako ya Projeke: The project started in May 2025 in Beijing China and finished in November 2025.
Tsamaiso ya Mosebetsi: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Diphatente: Bingran Zhao
Litlotla tsa Setshwantsho: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou