Digital Fashion Pontšo ea Moaparo ea Dijithale ka Fabrix World

Moralo oa Digital Fashion Pontšo ea Moaparo ea Dijithale ka Fabrix World ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketsahalo le Ditiragalo.

SileveraKetsahalo· 2026

Digital Fashion Pontšo ea Moaparo ea Dijithale

ka Fabrix World

Moreki: FabriX

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ketsahalo

21,480

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181845

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Digital Fashion Pontšo ea Moaparo ea Dijithale

Tlhakiso e bontšitsoeng ComplexCon Hong Kong 2025 e hlahisitse tikoloho ea mabenkele e hlophisitsoeng ka tsamaiso ea phygital e kopanyang moralo oa sebaka le mekhoa ea ho sebelisana. Lihloliloeng tsa AR tsa ho leka, lipontšo tse kentsoeng le sebopeho sa odara e sa qaleng sa mohala oa thekeng se ile sa theha tatellano e tsoelang pele ea bona hona joale leka hona joale odara hona joale. Likarolo tse kgopameng tse bonahalitsang le menyetla e tsamaeang ka litsela tse ngata li tsamaisitse phallo, ha hape ho hapa data e kopantsoeng ho nolofalitse maikutlo ka nako ea sebele bakeng sa tlhahiso e itšetlehileng ka tlhokahalo, ho bontša mokhoa o kopaneng oa litikoloho tsa morao-rao tsa thekiso ea moaparo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Digital Fashion Pontšo ea Moaparo ea Dijithale ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Digital Fashion Pontšo ea Moaparo ea Dijithale e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Digital Fashion Pontšo ea Moaparo ea Dijithale ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Boholo le Phuthelo: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Lithegi: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Theknoloji ya Tlhahiso: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Phephetso ya Moralo: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Dipatlisiso: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Kgothaletso: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Nako ya Projeke: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Tsamaiso ya Mosebetsi: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Diphatente: Copyrights belong to FabriX World, 2025
Litho tsa Sehlopha: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress