Mountain River and Sage Sephutheloana sa Mpho ea Baijiu ka Yao Wu

Moralo oa Mountain River and Sage Sephutheloana sa Mpho ea Baijiu ka Yao Wu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2026

Mountain River and Sage Sephutheloana sa Mpho ea Baijiu

ka Yao Wu

Moreki: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

17,399

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #182319

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mountain River and Sage Sephutheloana sa Mpho ea Baijiu

Mountain River and Sage ke moralo oa sephutheloana sa mpho bakeng sa baijiu, e leng joala bo hlotsoeng ba Machaena. Sekoahelo sa ka ntle se entsoe ka pampiri ea bonono e tšoeu e sa benyeng e nang le paterone e hatisitsoeng ka foil ea boronse ka mokhoa o bonolo. Ka hare, lebokose la mofuta oa codex le entsoeng ka patsi e entsoeng ka mochine e nang le veneer ea oak le buleha joaloka buka. Sekoahelo sa ka hare se phutholoha ho ba setšoantšo se pharaletseng sa Thaba ea Tai le Noka e Tšehla, se hatisitsoeng pampiring e nang le sebopeho se ikutloahatsang, se pota-potileng libotlolo tse tharo le setifikeiti. Moralo ona o thehiloe holim'a jeokrafi ea setso ea Profinse ea Shandong. Mokhoa o bonolo le oa sejoale-joale o nkela sebaka mokhoa oa khale o tloaelehileng liphutheloaneng tsa joala.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Mountain River and Sage Sephutheloana sa Mpho ea Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mountain River and Sage Sephutheloana sa Mpho ea Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mountain River and Sage Sephutheloana sa Mpho ea Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Boholo le Phuthelo: Length 300mm x Width 240mm x Height 190mm
Lithegi: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Theknoloji ya Tlhahiso: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Phephetso ya Moralo: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Dipatlisiso: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Kgothaletso: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Nako ya Projeke: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Tsamaiso ya Mosebetsi: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Diphatente: /
Litho tsa Sehlopha: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Litlotla tsa Setshwantsho: /