Pastry Gift Box Lebokose La Limpho ka Fudesign - Kazuo Fukushima

Moralo oa Pastry Gift Box Lebokose La Limpho ka Fudesign - Kazuo Fukushima ke mohlodi oa khau e hlomphehang haholo ya 2019 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2019

Pastry Gift Box Lebokose La Limpho

ka Fudesign - Kazuo Fukushima

Moreki: Shanghai Yuyuan（group）co. Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

29,895

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #77858

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pastry Gift Box Lebokose La Limpho

Mong. Qiao ke mofuta oa pastry oa Yu Yuan. Letšoao lena le ikemiselitse ho phatlalatsa le ho hlahisa lentsoe le letle la sebaka se setle le toropo ea Shanghai. Tšusumetso ea moralo e tsoa ho meaho ea nalane ea Shanghai, e emela setso se ikhethileng. Moralo oa boqapi o ile oa nka quintessence ea meaho eo e ka bang setšoantšo sa tšoantšetso sa setaele sa khale sa Shanghai, se kopantsoeng le setaele sa sejoale-joale. E etsa hore sephutheloana sa limpho se hohele bahahlauli hore ba se reke joalo ka bokhabane ba lehae.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Pastry Gift Box Lebokose La Limpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pastry Gift Box Lebokose La Limpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pastry Gift Box Lebokose La Limpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Boholo le Phuthelo: Width 250 mm x Depth 250 mm x Height 32 mm
Lithegi: Food, Package, Logo, Old Shanghai,
Theknoloji ya Tlhahiso: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Phephetso ya Moralo: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Dipatlisiso: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Kgothaletso: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Nako ya Projeke: The project started in November 2018 in Shanghai and finished in January 2019.
Tsamaiso ya Mosebetsi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Litho tsa Sehlopha: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing