Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ka Xiang Qian, Deng Zhehao and Yao Wenliang

Moralo oa Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ka Xiang Qian, Deng Zhehao and Yao Wenliang ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee

ka Xiang Qian, Deng Zhehao and Yao Wenliang

Moreki: Rufy Design

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

22,865

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #87642

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee

Pony Pack Tea ke moralo oa sephuthelo sa mpho o entsoeng bakeng sa tee ea boleng bo phahameng. Mohopolo ona o latela histori e telele ea ho etsa tee, moo mekhoa ea setso e bolokiloeng ebe e kopantsoe le tsamaiso ea sejoale-joale ea tlhahiso. Litlhaku tsa Sechaena tse ngotsoeng ka mekhoa ea linako tse fapaneng li behiloe holim'a bokaholimo ho hlahisa boleng bo tsamaisoang ho pholletsa le nako. Sethatho se kenyelletsa lebokose le mokotla oa lesela o koaloang ka lehutla la thapo e hlomelang. Ho sebelisoa pampiri e bonolo e nang le sebopeho, ka khatiso ea sekrini, ho penta ka boronse le ho khabisa ka ho phahamisa. Libopeho li hopotsa likolomo tsa tee le mahoenya a tee.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Boholo le Phuthelo: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Lithegi: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Theknoloji ya Tlhahiso: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Phephetso ya Moralo: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Dipatlisiso: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Kgothaletso: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Nako ya Projeke: 2017-2017.9 changsha, hunan province, China
Tsamaiso ya Mosebetsi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Litho tsa Sehlopha: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Litlotla tsa Setshwantsho: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。