Moralo oa U15 Lifoto ka Tiago Marques ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Fotokherafi le Tshebetso ya Ditshwantsho.

SileveraFotokherafi· 2020

U15 Lifoto

ka Tiago Marques

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Fotokherafi

48,177

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #90822

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le U15 Lifoto

Morero oa bataki o sebelisa monyetla oa likarolo tsa moaho oa U15 ho theha setsoalle le lintho tsa tlhaho tse teng monahanong o kopanetsoeng. Ba sebelisa sebopeho sa moaho le likarolo tsa ona, joalo ka mebala le sebopeho sa ona, ba leka ho tsosa libaka tse hlakileng joalo ka Lejoe la China Stone, American Devil tower, joalo ka litšoantšo tsa tlhaho tse kang liphororo tsa metsi, linoka le matsoapo a mafika. Ho fana ka tlhaloso e fapaneng setšoantšong se seng le se seng, basomi ba hlahloba mohaho ka mokhoa o fokolang, ba sebelisa mekhoa le maikutlo a fapaneng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

U15 Lifoto ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. U15 Lifoto e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. U15 Lifoto ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Boholo le Phuthelo: To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Lithegi: architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Theknoloji ya Tlhahiso: In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Phephetso ya Moralo: The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Dipatlisiso: To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Kgothaletso: The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Nako ya Projeke: The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Tsamaiso ya Mosebetsi: Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Litho tsa Sehlopha: Tiago Marques
Tania De Pascalis
Litlotla tsa Setshwantsho: Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018