Feira do Alvarinho Papatso ka Fabio Alves

Moralo oa Feira do Alvarinho Papatso ka Fabio Alves ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

SileveraPapatso· 2020

Feira do Alvarinho Papatso

ka Fabio Alves

Moreki: MarkaBranka

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Papatso

46,597

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #91133

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Feira do Alvarinho Papatso

Feira do Alvarinho ke mokete oa veine oa selemo le selemo o etsoang Moncao, Portugal. Ho tsebisa ketsahalo, ho thehiloe 'muso oa khale le oa tšōmo. Ka lebitso la hau le tsoelo-pele, The Kingdom of Alvarinho, e khethiloe joalo hobane Moncao e tsejoa e le semelo sa veine ea Alvarinho, o ile a bululeloa nalane ea 'nete, libaka, batho ba ts'oanang le litumelo tsa Moncao. Phephetso e kholo ea morero ona e ne e le ho ts'oara pale ea 'nete ea sebaka ka sebopeho sa sebapali.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Feira do Alvarinho Papatso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Feira do Alvarinho Papatso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Feira do Alvarinho Papatso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Boholo le Phuthelo: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Lithegi: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Theknoloji ya Tlhahiso: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Phephetso ya Moralo: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Dipatlisiso: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Kgothaletso: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Nako ya Projeke: From February to July 2019, in Moncao, Portugal.
Tsamaiso ya Mosebetsi: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Litho tsa Sehlopha: Fabio Alves
Marcio da Rocha
Rafael Pereira
Litlotla tsa Setshwantsho: MarkaBranka, 2019