Creative Trade Mark Sephutheloana sa Mahe a Linotši ka Zanas Karenauskas

Moralo oa Creative Trade Mark Sephutheloana sa Mahe a Linotši ka Zanas Karenauskas ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Creative Trade Mark Sephutheloana sa Mahe a Linotši

ka Zanas Karenauskas

Moreki: Lithuanian local bee farm Honey Moon

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

35,191

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #91735

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Creative Trade Mark Sephutheloana sa Mahe a Linotši

The Botanic ke moralo oa sephutheloana sa mahe a linotši a tala a hlahisoang ka nkho ea khalase ea 380 ml. Leibole e entsoe ka pampiri e botala bo lefifi e sa manehoang 'me e bopiloe ka debossing ea maemo a mangata le hexagon e sehiloeng ka die-cut, sebopeho se hopotsang lehae la linotši. Likarolo tsa silkscreen e sa benyeng le foil e khanyang e hloekileng li eketsa phapang holim'a bokamorao bo lefifi. Hangtag e menngoeng ea mahlakore a mabeli e nkile tlhaloso ea sehlahisoa. Nkho e 'ngoe le e 'ngoe e koaloa ka sekoahelo sa patsi se entsoeng ka matsoho ho tsoa patsing ea linden, sefate seo motsoako oa sona o bokelloang ke linotši. Moralo ona o bonahatsa bohloeki ba mahe a linotši a tala.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Creative Trade Mark Sephutheloana sa Mahe a Linotši ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Creative Trade Mark Sephutheloana sa Mahe a Linotši e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Creative Trade Mark Sephutheloana sa Mahe a Linotši e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Boholo le Phuthelo: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Lithegi: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Theknoloji ya Tlhahiso: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Phephetso ya Moralo: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Dipatlisiso: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Kgothaletso: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Nako ya Projeke: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Tsamaiso ya Mosebetsi: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Litho tsa Sehlopha: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Litlotla tsa Setshwantsho: Photo: Produck, MIndaugas Norkaitis