Love&wash Primary Function: Ho paka thepa ka Alexander Cherkasov

Moralo oa Love&wash Primary Function: Ho paka thepa ka Alexander Cherkasov ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Love&wash Primary Function: Ho paka thepa

ka Alexander Cherkasov

Moreki: Love&wash

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

27,682

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92436

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Love&wash Primary Function: Ho paka thepa

Book Text: Love&wash ke moralo oa ho paka thepa bakeng sa mefuta e fapaneng ea lihlahisoa tsa ho hlatsoa, ho kenyeletsoa liphofo tsa ho hlatsoa, jele ea ho hlatsoa, likhetjhu le sesebelisoa sa ho tlosa litšila. Mohopolo ona o hlahisa tlhokomelo ka papiso e bonolo ea liaparo tse kopantsana. Sethathong sa phofo bakeng sa masela a nang le mebala, khai ea T e sootho le hempe ea denim li a kopanela. Litlhaku tsa loko li hatelloa hammoho ho pheta mohopolo o le mong. Mebala ea morao e arola lihlahisoa, ha mongolo o boputsoa o supa botjha le bohloeki. Sepakiso se entsoe ka khatiboto le polasetiki, 'me lisebelisoa tse ka bolang ka har'a mobu li reriloe.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Love&wash Primary Function: Ho paka thepa ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Love&wash Primary Function: Ho paka thepa e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Love&wash Primary Function: Ho paka thepa ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Boholo le Phuthelo: This packaging is planned to be based on biodegradable materials.
Lithegi: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Theknoloji ya Tlhahiso: This packages are made of the following materials: cardboard, plastic.
Phephetso ya Moralo: It was necessary to stick to one main idea and filter out all unnecessary options.
Dipatlisiso: There was carried an analysis of the market for Laundry products and analysis of target audience.
Kgothaletso: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Nako ya Projeke: The project was prepared for several month at the beginning of 2019 in Moscow
Tsamaiso ya Mosebetsi: Consumers will feel love and care in this concept.
Litho tsa Sehlopha: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin