Macy’s Website Sebopeho sa Marang-rang ka Willy Lai and Dave Torres

Moralo oa Macy’s Website Sebopeho sa Marang-rang ka Willy Lai and Dave Torres ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi.

SileveraSebopeho· 2020

Macy’s Website Sebopeho sa Marang-rang

ka Willy Lai and Dave Torres

Moreki: Macy's

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Sebopeho

42,135

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94023

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Macy’s Website Sebopeho sa Marang-rang

Websaete ea Macy's ke sebopeho sa thekiso ea inthaneteng se lumellang bareki ho sheba le ho reka lihlahisoa tse fanoang ke Macy's. Websaete e ile ea qapuoa hape ho latela likhopolo tsa bareki, e leng se ileng sa hlahisa sebopeho se hloekileng le se bonolo se susumelitsoeng ke mecha ea litaba tsa mefuta ea liaparo le lihlahisoa tsa theknoloji ea bareki. Litheknoloji tsa marang-rang tse arabelang li lumella phihlello ka likhomphutha tsa laptop, li-tablet le lithethefatsi tse bohlale. Lipatlisiso tse pharaletseng li tsamaisitse mosebetsi ona, ho kenyeletsoa dipatlisiso tsa basebedisi, dipuisano, teko ea A/B le teko ea ho sebediseha. Sebopeho se bonolo se nolofalletsa ts'ebetso ea theko 'me se ntlafalitse ho kena-kena ha basebedisi.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Macy’s Website Sebopeho sa Marang-rang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Macy’s Website Sebopeho sa Marang-rang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Macy’s Website Sebopeho sa Marang-rang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Boholo le Phuthelo: We developed resonsive web design across different devices.
Lithegi: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Theknoloji ya Tlhahiso: We utilized modern responsive web technologies.
Phephetso ya Moralo: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Dipatlisiso: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Kgothaletso: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Nako ya Projeke: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Tsamaiso ya Mosebetsi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Litho tsa Sehlopha: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Litlotla tsa Setshwantsho: Images courtesy of Macys.