Pah Ji Hue Primary Function: Phutha ea Tee ka Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Moralo oa Pah Ji Hue Primary Function: Phutha ea Tee ka Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Pah Ji Hue Primary Function: Phutha ea Tee

ka Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Moreki: PAH JI HUE' International Co;Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

28,956

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94468

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pah Ji Hue Primary Function: Phutha ea Tee

Pah Ji Hue ke letoto la phutha le entsoeng bakeng sa tee ea khale ea Taiwan le tee ea litholoana ea Taiwan. Kotoana e chitja ea tšepe e tšoere tee ea litholoana, e kopantsoeng le litholoana tse omisitsoeng, 'me ka holimo ho kotoana e phahame ka mokhoa oa moralo. Lebokose la pampiri le tšoere tee ea khale 'me le na le litšoantšo tse bonolo ka setaele sa toropo. Lebokose la lehong le kopanya mefuta ena e 'meli ea lihlahisoa 'me le ka boela la sebelisoa e le lebokose la polokelo. Liphutha tsohle li hlahisoa ka khatiso ea offset, ka likarolo tse fapaneng tsa khatiso holim'a bokaholimo. Letoto lena le hlahisa ho latsoa tee ka mokhoa o khutsitseng le o bonolo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Pah Ji Hue Primary Function: Phutha ea Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pah Ji Hue Primary Function: Phutha ea Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pah Ji Hue Primary Function: Phutha ea Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Boholo le Phuthelo: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Lithegi: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Theknoloji ya Tlhahiso: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Phephetso ya Moralo: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Dipatlisiso: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Kgothaletso: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Nako ya Projeke: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Tsamaiso ya Mosebetsi: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Diphatente: Copyrights belong to PAH JI HUE' International Co;Ltd
Litho tsa Sehlopha: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Litlotla tsa Setshwantsho: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019